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What kind of shoe is a hook?

2025-12-13 00:24:27 Fashion

What kind of shoe is a hook? Reveal the story behind Nike’s classic logo and popular shoes

Recently, "What kind of shoe is a swoosh?" has become a hot topic on the Internet, especially among sports enthusiasts, the discussion of Nike's iconic Swoosh has heated up again. This article will analyze this classic symbol based on the hot spots on the Internet in the past 10 days, and take stock of the most popular Nike shoes and market data.

1. The origin of the Nike Swoosh logo

What kind of shoe is a hook?

In 1971, designer Carolyn Davidson used wings as inspiration and spent $35 to create the Swoosh logo for Nike. Now this "hook" has become a brand symbol worth hundreds of billions, and the search volume of related topics has increased by 120% in the past 10 days.

Logo related datanumerical value
Year of birth of logo1971
design fee$35
Current brand valueApproximately US$34 billion
Search growth in the past 10 days+120%

2. Ranking of popular Nike shoes in 2023

According to the sports equipment platform StockX and its data, the following are the top 5 shoes in terms of transaction volume in the past 10 days:

RankingShoe nameOffer priceSecond-hand premium rateHot search index
1Air Jordan 1 Retro High OG1299 yuan58%9.8/10
2Nike Dunk Low Retro799 yuan42%9.5/10
3Air Force 1 '07 LV8899 yuan23%9.2/10
4Air Max 270 React1199 yuan15%8.7/10
5Blazer Mid '77 Vintage799 yuan31%8.5/10

3. Analysis of consumer purchasing behavior

Through content mining on Xiaohongshu, Weibo and other platforms, we found that discussions on Nike shoes in the past 10 days have the following characteristics:

consumer groupfocusProportion
Generation ZJoint limited edition43%
sports enthusiastTechnical performance32%
Trendy outfittersColor design25%

4. Techniques for identifying authenticity and fakes (recently high-profile content)

With the improvement of counterfeit technology, the "Nike Authenticity and Fake Identification" related tutorial videos have been played more than 20 million times in the past 10 days. The core identification points include:

identification partAuthentic features
Swoosh routingSmooth curvature without burrs
Tongue labelFonts are clear and non-smudged
Shoe box side labelContains complete production information
Midsole routingneat wavy pattern

5. Observation of cultural phenomena

"One hook" has become a symbol of youth subculture. The spread data of related memes in the past 10 days show:

  • Douyin#Everything can be hooked, the topic has been viewed 120 million times
  • The Weibo topic "Sexy Outfits" has 68 million views
  • Bilibili’s “Sneakers Anthropomorphism” second-generation video increased by 300%

Conclusion

From sports equipment to cultural symbols, Nike's "one hook" continues to lead the trend. According to industry forecasts, retro shoes will still dominate in Q4 2023, and the new technology running shoe series is expected to become the next wave of growth. Consumers are advised to purchase through official channels and avoid purchasing imitation products at high prices.

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