Why was Yuanqi Brave taken off the shelves?

Why was Yuanqi Brave taken off the shelves? Analysis of the reasons behind the hot discussion across the Internet

Recently, the anime "Genki Brave" was suddenly removed from major platforms, triggering widespread discussion among netizens. As a once-popular domestic animation, the reason behind its sudden disappearance has become one of the hot topics in the past 10 days. This article will analyze the background of the incident, netizen speculation, official response, etc., and attach relevant statistics.

1. Event background

"Vitality Brave" is a domestic 3D animation launched in 2015. It tells the story of a boy and his elf companions fighting against evil forces. Its passionate plot and exquisite painting style have attracted a large number of young audiences, and the entire network has been played more than 1 billion times. However, in early November 2023, the animation was suddenly removed from platforms such as Bilibili and Tencent Video without prior notice.

2. Netizens’ main speculations

There are various speculations on social media regarding the reason for the removal:

1.Copyright dispute says: Douban group users broke the news that there was a dispute between the producer and the investors;
2.Content rectification said: Some viewers pointed out that some battle scenes in the animation had "too many violent elements";
3.business strategy says: Zhihu analysis believes that it may be preparations for the launch of the sequel "Vitality Brave 2";
4.policy adjustment theory: Weibo’s big V is related to the recent new regulations on the management of programs for minors.

3. Official response and industry analysis

On November 10, the producer, Xuandong Technology, issued a statement saying: "Due to technical upgrades, content distribution channels need to be temporarily adjusted," but did not specify the resumption time. Industry insiders pointed out that this rhetoric is a "standard response template" within the industry.

Animation industry analyst Zhang Ming (pseudonym) said: "In recent years, 23 children's animations have been required to be modified due to content censorship. "Vitality Brave" has three types of potential risk points:
- Battle scenes account for over 40%
- Some character designs may lead to imitation risks
- There is a vague value orientation in the worldview setting"

4. Audience response data

The delisting incident triggered a strong response from the audience, and related topics were read by 230 million people:

5. Subsequent impact of the incident

1. The sales of derivative peripheral products increased by 30%, and the phenomenon of "hoarding" appeared;
2. The number of searches for pirated resources surged five times in a single day;
3. The similar animation "Star Warrior" takes the opportunity to launch a limited-time free event;
4. Discussion among parent groups on the animation rating system has heated up.

As of now, the incident is still unfolding. Staff from the cultural department told the media: "Routine content review usually does not lead to sudden removal. The specific reasons need to wait for official announcement." It is recommended that viewers follow the follow-up progress through legal channels and avoid spreading unconfirmed news.

This incident once again triggered thinking about the standardization of the domestic animation industry. How to find a balance between creative freedom, commercial value and social responsibility is still a long-term issue that the entire industry needs to face.