Why does Huhuhu still need membership?

Title: Why does Huhuhu still need membership? ——Revealing recent hot topics and user controversies

Recently, a short video platform called "Huhuhu" has caused heated discussions across the Internet due to its mandatory membership system. Many users question: "Why is it suddenly charged when it is obviously free to use?" This article will combine the hot data of the past 10 days to analyze the reasons behind this phenomenon, and sort out user feedback and industry trends.

1. Statistics of hot topics across the entire network (last 10 days)

2. Controversies about the Huhuhu membership system

1.Sudden charges cause dissatisfaction: Huhuhu previously used its "no ads" as a selling point to attract users, but recently it suddenly launched a membership system. Non-member users need to watch 15 seconds of ads to skip the video, causing a large number of users to complain about "cutting leeks".

2.Member rights are not transparent: According to user feedback, membership privileges (such as high-definition picture quality, exclusive emoticons) do not match actual needs, and it has not been clearly stated whether prices will increase in the future.

3.Industry comparison raises questions: Compared with platforms such as Douyin and Kuaishou, Huhuhu’s membership price is relatively high (monthly fee is 30 yuan), but its content library and creator ecology have not yet formed an advantage.

3. User attitude survey data

4. Analysis by industry experts

1.business model dilemma: Huhuhu relied on burning capital to expand in the early stage, but advertising revenue failed to cover the costs. Membership was a choice due to profit pressure.

2.User habits challenge: Domestic users generally accept the "free + advertising" model, have low willingness to pay, and need to cultivate habits through differentiated content.

3.Competitive strategy mistakes: Charging fees when sufficient barriers are not established may lead to users switching to competing products. Data shows that Huhuhu’s weekly active users have dropped by 12%.

5. Forecast of future trends

1.Membership grading may be a way out: Refer to iQiyi’s “Star Diamond Membership” model to provide more diversified rights and interests.

2.Content payment pilot: Launch a single-episode payment function for leading creators to lower the threshold for ordinary users.

3.Industry supervision strengthened: Recently, the Cyberspace Administration of China has interviewed some platforms and requested clear charging rules to avoid "matryoshka-style charging."

Conclusion:Huhuhu’s membership dispute reflects the pain of the Internet industry’s transformation from traffic competition to quality competition. How to find a balance between user experience and commercial benefits will be the key to the survival of the platform.