Inventory of popular toy chain stores: latest trends and consumer preferences in 2023
Recently, the toy market has become a hot topic again due to the approaching holidays and the rise of emerging IP. This article will combine the hot topics on the Internet in the past 10 days to analyze the currently popular toy chain stores and their flagship products to help parents and enthusiasts quickly obtain industry trends.
1. List of popular toy chain stores
| brand name | Number of stores (global) | Popular products | Recent activities |
|---|---|---|---|
| Toys R Us | About 1,000 | Lego sets, Ultraman names | 100 off for orders over 500 |
| Hamleys | about 100 | Interactive plush toys, blind boxes | Limited time blind box lottery |
| Kidsland | More than 200 | Brooke blocks, Transformers | Member points doubled |
| Bubble Mart | More than 300 | IP blind box (such as Disney series) | New product launch gift |
| Miniso (Toy Zone) | More than 5,000 | Affordable puzzles and mini figures | The second one is half price |
2. Consumer preference and trend analysis
1.IP joint toys continue to be popular: The collaborations between Lego and "Star Wars" and Bubble Mart and "Minions" have become the focus of discussion on social media, with related topics read more than 200 million times.
2.Interactive toys are growing significantly: Sales of Hamleys’ intelligent talking dolls and Kidsland’s programming robots increased by 30% year-on-year, reflecting parents’ emphasis on educational functions.
3.Blind box economy continues to gain popularity: Data shows that the repurchase rate of blind box toys among young people reaches 45%, and the second-hand premium of some limited editions is as high as 200%.
3. Comparison of store special services
| brand | Experience area | Online synchronization | After-sales policy |
|---|---|---|---|
| Toys R Us | Large trial area | Yes | 30 days no reason to return or exchange |
| Hamleys | Theme performance interaction | Some products | 7 days guarantee for quality issues |
| Bubble Mart | Blind box display wall | Yes | No return after unboxing |
4. Suggestions on purchasing
1.Focus on security: Give priority to brands that have passed 3C certification, such as Lego, Bruco, etc.
2.Follow store activities: Toys “R” Us and Kidsland have recently had strong promotions, which are suitable for stocking up on holiday gifts.
3.Offline experience is more intuitive: Stores such as Hamleys provide trial services to avoid the “missteps” of online shopping.
Through the above analysis, consumers can choose suitable toy chain stores according to their needs, while grasping industry trends and consuming rationally.
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