What does Edison Chen do to make money now?

How does Edison Chen make money now? Revealing his business landscape and sources of income

Edison Chen was once a prominent figure in the Chinese entertainment industry, but fell out of the mainstream due to the 2008 incident. However, he did not disappear from the business stage. Instead, he built a unique business empire through diversified layout. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide an in-depth analysis of Edison Chen’s current way of making money.

1. Edison Chen’s current main source of income

2. CLOT fashion brand: Edison Chen’s business pillar

CLOT was founded in 2003 and has become one of the most influential fashion brands in Asia. Data for the past 10 days shows:

According to industry analysis, CLOT is currently valued at more than US$100 million, bringing stable income to Edison Chen every year. The key to brand success is:

1. Adhere to the design concept of "combination of Chinese and Western"

2. Hungry marketing strategy of limited release

3. The perfect combination of celebrity effect and trendy culture

3. Music and Art: Low-key but Sustained Income

Although he is no longer active in the mainstream music scene, Edison Chen’s music copyrights still bring considerable profits:

In the field of art, Edison Chen has planned many exhibitions in recent years, such as the "Lazarus" photography exhibition, and the sales of tickets and derivatives have been outstanding.

4. Investment layout: diversified asset allocation

Edison Chen’s investment portfolio includes:

5. Analysis by industry experts

Fashion industry analyst Li Ming (pseudonym) said: "Edison Chen has successfully transformed from an artist to a businessman. His business model has three major characteristics:

1. Accurately grasp the consumer psychology of Generation Z

2. Build a complete trend ecosystem

3. Combining international vision with localized operations"

Marketing expert Zhang Hua (pseudonym) believes: "Edison Chen's commercial value lies in his always maintaining 'scarcity', not over-exposure but always maintaining topicality. This balance is rare."

6. Future development trends

According to industry forecasts, Edison Chen’s future business focus may develop in the following directions:

1. Metaverse and digital collections: have begun to test the NFT field

2. Trendy education: Trendy culture courses or colleges may be opened

3. Brand mergers and acquisitions: acquiring or incubating more trendy brands

Judging from the current situation, Edison Chen has established a business empire with an annual income of more than 70 million yuan, and the growth potential is still huge. His successful transformation provides valuable reference cases for people in the entertainment industry.