Which pharmacy is best to join? Analysis and trend interpretation of popular drugstore franchise brands in 2023
With the rapid development of the pharmaceutical retail industry, joining chain pharmacies has become the choice of many entrepreneurs. This article will combine the hot data of the entire network in the past 10 days to analyze for you the popular brands, investment thresholds and industry trends in the current pharmacy franchise market, and help you make wise decisions.
1. Comparison of popular brands in the pharmacy franchise market in 2023
| brand name | Franchise fee (10,000 yuan) | Store size (home) | Regional advantage | Special services |
|---|---|---|---|---|
| People's Pharmacy | 15-30 | 8000+ | Nationwide coverage | 24-hour operation, chronic disease management |
| Yifeng Pharmacy | 20-35 | 7000+ | East China/South China | Professional pharmacist team |
| Yishindo | 10-25 | 6000+ | southwest region | Characteristics of traditional Chinese medicine |
| Guoda Pharmacy | 25-40 | 5000+ | North China | Medical insurance priority |
2. Interpretation of core data for pharmacy franchise
| indicator | industry average | Head brand requirements |
|---|---|---|
| Single store investment | 300,000-500,000 yuan | 500,000-800,000 yuan |
| Payback cycle | 18-24 months | 12-18 months |
| Gross profit margin | 35%-45% | 40%-50% |
| Store area | 60-100㎡ | 80-150㎡ |
3. Three major trends in pharmacy franchises in 2023
1. Professional services become core competitiveness
Recent data shows that pharmacies with professional pharmacists charge an average of 30% more per customer. Value-added services such as chronic disease management and health testing have become standard features for leading brands.
2. The county market has become a new blue ocean
With the advancement of the rural revitalization strategy, the demand for pharmacy franchises in third- and fourth-tier cities and county areas has increased by 45% year-on-year, and market competition is relatively small.
3. O2O model is fully popularized
Data from platforms such as Meituan Medicine and JD Health show that online orders account for 25%-35% of pharmacy sales, and brands with complete online operation systems have greater advantages.
4. How to choose a suitable pharmacy franchise brand?
1. Assess your own financial strength
In addition to the franchise fee, the first batch of purchase, decoration, personnel and other costs also need to be considered. It is recommended to reserve 100,000-150,000 yuan in working capital.
2. Examine the regional competitive landscape
Check the density of pharmacies within 3 kilometers of the target area through platforms such as Meituan and Ele.me to avoid excessive competition.
3. Pay attention to the support of the headquarters
Give priority to brands that provide full-process support such as site selection assessment, employee training, and marketing event planning.
5. Risk warning
1. The approval of designated medical insurance qualifications is becoming stricter, so you need to understand local policies in advance
2. Drug retail gross profit margins continue to be under pressure, and operating costs need to be controlled
3. The shortage of licensed pharmacists may affect store operations
Conclusion:Pharmacy franchise is a business that requires professional knowledge and long-term operation. It is recommended that investors conduct on-site inspections of 3-5 brands and make choices based on local consumption characteristics and their own resources. At present, leading brands such as Laobaixing and Yifeng have obvious advantages in system support and supply chain management, but the investment threshold is high; regional brands such as Yixintang are more competitive in specific markets.
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