When is the best time to use the essence: Analysis of hot topics on the Internet in the past 10 days
With the advent of the era of information explosion, countless topics are fermenting on social media, news platforms and forums every day. Keeping abreast of hot topics not only helps us keep up with the trends of the times, but also takes the lead in social networking, marketing or content creation. This article will sort out the hot topics on the Internet in the past 10 days and discuss how to effectively use these "best" contents.
1. Inventory of hot topics on the Internet in the past 10 days
The following are the hot topics discussed on the entire Internet in the past 10 days (as of October 2023), covering many fields such as society, entertainment, technology, etc.:
| Ranking | Topic Category | Popular keywords | heat index |
|---|---|---|---|
| 1 | social events | National Day holiday tourism data, new property market policies in many places | 9.8 |
| 2 | entertainment gossip | A top star’s relationship exposed and variety show controversy | 9.5 |
| 3 | Technology trends | New AI model release, new smartphone product review | 9.2 |
| 4 | healthy life | Autumn health guide, flu vaccine appointment | 8.7 |
| 5 | international news | The situation in the Middle East, global climate summit | 8.5 |
2. The golden time to use the essence of content
The "essence" value of hot topics lies in their timeliness and dissemination power, but how to make good use of this content? Here are three key scenarios:
1. Content creation: seize the traffic outlet
Create articles, videos or posters based on hot topics to quickly attract users' attention. For example, after the National Day tourism data is released, the "2023 National Day Tourism Avoidance Guide" can be launched to directly meet user needs.
2. Social interaction: enhance participation
Initiating topic discussions on Weibo, Xiaohongshu and other platforms, or citing hot events as cases, can significantly increase the interaction rate. For example, for the topic of celebrity romance, a poll on "How do you view the privacy of public figures" was designed.
3. Commercial marketing: take advantage of the opportunity to promote
Brands can combine products with hot spots. For example, when a mobile phone brand releases an AI model, it emphasizes the AI photography function of its mobile phone to connect technology hot spots with its products.
3. Structured data: life cycle analysis of hot topics
The popularity duration of different topics varies significantly, so it is crucial to plan your usage time appropriately:
| topic type | outbreak period | Duration | recession period |
|---|---|---|---|
| entertainment gossip | 1-2 days | 3-5 days | 7 days later |
| Technology trends | 2-3 days | 1-2 weeks | 2 weeks later |
| social events | 3-5 days | 1-3 weeks | 3 weeks later |
4. Summary: Use essence well and get twice the result with half the effort.
Seizing the "golden 48 hours" of hot topics and responding quickly during the outbreak period is the key to maximizing the use of the best content. At the same time, the strategy needs to be adjusted according to the type of topic: entertainment type focuses on speed, technology type focuses on depth, and social type focuses on perspective. Only by accurately grasping the opportunity can hot spots be truly transformed into value.
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